There are a lot of technical SEO concerns that you might not notice if you don’t monitor your site often. In the ever-evolving world of search engine optimization, it can be challenging to keep your website healthy even if you are aware of some concerns. To be serious about search engine optimization, you must understand technical SEO.
Although this list does not contain every possible problem, it does cover the most prevalent ones, and many of them may be fixed without the assistance of a professional.
- Duplicate Material
One of the most pressing technical issues in SEO is duplicate content. In this context, “related” or “similar” means something conceptually connected to the material on your site.
Google does not impose fines for this technical SEO fault, but it does have a detrimental effect on a website’s search engine ranks. On the search engine results page (SERP), search engines typically only provide the most relevant and up-to-date information.
Any material intended for publication on your site can be guaranteed unique by addressing this technical SEO issue. Various resources can help you look for duplicates of your website online and remove any duplicated content you find. You need to develop original content that makes it easier for your target market to find specific details about your offerings.
How to fix?
The following approaches apply to each of these three issues:
- Use rel=canonical properly.
- Correct configuration
- Correctly employ hreflang tags.
- Insufficient HTTPS Protection
Having a safe website is more vital than ever in this day and age when everyone has easy access to everyone else’s sensitive information. The percentage of users that leave your site after arriving there will grow dramatically if you don’t use HTTPS.
The “S” in HTTPS indicates that it is a secure connection. Therefore, if you type a website’s address into a search engine and see the letters “HTTP” instead of “HTTPS,” then the site is not encrypted.
If your website lacks security, it may not even be indexed. To put it another way, why would Google recommend a dangerous website to its users? This is especially true of sites that require personal information (such as a credit card number) to be entered.
How to fix?
- Switching to HTTPS requires a Certificate Authority SSL certificate.
- Buy and install a certificate to safeguard your site.
- Missing Alternate tags
SEO potential is wasted on broken photos without accompanying alt tags. The alt tag description feature aids search engine indexing by informing a computer about a picture. Including relevant images that improve the user experience is a simple boost to your page’s search engine optimization value.
How to fix?
SEO audits often reveal damaged pictures and missing alt tags. Regular site audits to monitor your images as part of your SEO SOP make it easy to manage and maintain up-to-date image alt tags across your site.
This is by no means an exhaustive list of the many possible technical SEO problems that can arise. It is essential to perform monthly website crawls and to constantly work on updating the site to keep ahead of any issues. Don’t let simple technical SEO concerns prohibit you from climbing the ranks.
You may have caused or overlooked several of the typical SEO technical issues by doing nothing. Verify that technical issues aren’t undermining your search engine optimization efforts. To catch problems with your site early, you should check it frequently. In terms of technical SEO, you should always be one step ahead of the competition.