For improving the functionality of the website or for adding more new features to it, you need plugins. Plugins are basically specialised software containing a group of functions that can be added to your WordPress website for making the user experience better. Each plug-in is needed to be installed on your site and registered with the WordPress database. You are given the liberty to activate or deactivate them at any point in time you want. For small blogs, a few plugins would be sufficient, but it’s better to have more than 15 plugins for a website. Though, it is important to check that the plugins you install are really essential. Following are some of the must-have plugins for your WordPress website
WPForms is one of the contact form plugins, which are user-friendly and easy to use. This provides a medium for the visitors to get in touch with you or contact you. This is a kind of online form builder that assists to easily create contact forms, email subscriptions forms, online order forms, payment forms, surveys, etc. Also, it comes with option to help you create custom WordPress user registration forms and login page. It takes less than 5 minutes to build powerful forms with WPForms and integrate with popular marketing and payment platforms.
MonsterInsight is a kind of plug-in that will allow you to connect your website with Google Analytics in a proper way. This will allow you to see or monitor how people find or use your website. It is considered to be the best Google Analytics plug-in for the WordPress website, and the best thing about it is that it will show you all the important statistics that matter with respect to your WordPress dashboard. This could also help you to optimise your website and drive more traffic. This would ultimately lead translate to more subscribers and more revenue.
You will need to improve your on-page SEO (Search Engine Optimisation) in order to increase your website traffic. Yoast SEO could help as it offers most comprehensive solutions with all the necessary tools and features to get more visitors from search engines to your website. It provides addition of mega tags, generation of site maps and ability to connect your site to Google search console. It also helps in optimization with social media with its SEO best practices. Its powerful redirect feature lets you easily create 301 redirects and also helps to detect changes in URLs along with creating auto redirect so that no broken links stay on your website.
You will definitely need an email marketing service as emails are one of the most effective marketing tools. They allow visitors or customers to stay in touch with you even after leaving the website. Constant Contact is one of the popular and reliable email marketing service providers which you must consider. This plug-in provides with a platform that allows you to build an email list and send emails (newsletters) to your subscribers. Its usefulness lies in the fact that it is so quick and easy to set up that even non-tech people can use it.
OptionMonster could be a smart plug-in your website can have and get you more visitors or customers. It is one of the most popular conversion rate optimisation software that will allow you to convert even the abandoning website visitors into email subscribers or customers. As it helps to get more email subscribers at a faster rate; this could be a great solution for bloggers, business websites and eCommerce websites. It consists of powerful display targeting features that will allow you to personalise the email campaigns for each user so that you can send the right email on the right time.
You would definitely need something to keep your online business secured and away from any kind of unfavourable activity. For this, you must consider Sucuri which offers a WordPress security Plug-in and Web application firewall. By installing this, you will probably have the best protection for your website. It helps to monitor and protect your site from DDoS, malware threats, XSS attacks, brute force attacks or any other kind of attack.
Having a backup is also a must while you have a business website so that you are assured about having your database stored at a safe location. UpdraftPlus is the most popular WordPress backup plug-in that makes it very easy to restore a website from the backup. It allows to set up automatic backups and safely store them on a secure or remote locations such as Google Drive, Dropbox, S3, Rackspace, FTP, email, etc.
As a caching plug-in, you can install WP Rocket which is considered to be the best WordPress caching plug-in. This is one of the easiest user-friendly caching plugins and could be a choice of beginners as it allows you to improve the website speed and performance without requiring any technical skill. It also offers to improve the page load time by providing optional features such as lazy loading images, CDN support, DNS pre-fetching, minification, etc.
Website design and layout is one of the important components, and it plays a significant role in attracting customers or visitors. For this, you can consider Beaver Builder as it is the best drag and drop page builder for WordPress. It allows you to create custom page layouts without writing any code. It gives you freedom to customise website design the way you want. It is preferred by most business owners because of the simplicity of using and allowing them to create custom landing pages within minutes without hiring a professional Web developer.
There are many more plugins existing and given above are just a few of them. It is important for you to realise the business type first and decide what kind of and how many plugins you will need for your WordPress website. Considering all the basic requirements like security, backup, contact or get in touch with visitors, increased traffic, etc you must incorporate the plugins mentioned above along with few more to have a well-established and fully-functional WordPress website.