Slow website loading speed leads to fewer visitors and loss in conversions. It has a huge impact on your ability to connect with the audience. So, having a quick loading website is very important, not only for ranking high on search engine result but also for increasing your profits.
The faster a page loads, the more likely are the audience to visit your website. It stated that putting efforts to improve website speed by every second could have a major impact on conversion rate as Google considers speed while ranking your website. Loading time also has an impact on how users can find you in the first place.
So, if you want to maintain your visibility or ranking, then it is essential to know how to optimize website speed. Your business must have a website which provides quick and easy access on any browser.
To improve your website speed, you can use Google’s recommendations and benchmarks to set your goals and measure your performance. As the biggest search engine in the world, Google may have a huge impact on your success. So, using their benchmarks or standards is a good idea.
A lot of factors influence how long each page on your website takes to load. And there are ways to reduce website loading time, which we have shared below.
- The content delivery network is the key
- Reduce HTTP requests
- Compress your image
- Minimize usage of External scripts
- Leverage browser caching
- Enable Gzip compression
- Enable lazy loading
- Upgrade to dedicated hosting
The content delivery network is the key to increase your website speed. With a content delivery network, you reserve your website on a global network of servers. When a user requests file from your site, it is routed to the closest server.
The content that the users receive is identical but can load much faster than it would. It eliminates loading lags and latency issues that users located far from hosting servers sometimes experience.
You will be required to add your new CDN to your website with the help of your hosting provider’s DNS editor.
80% of the web page’s load time is spent downloading the different parts of the page such as images, style sheets and scripts. HTTP requests consist of each one of these elements. So, the more elements on your page, the more time it takes to load. In order to reduce HTTP requests, you need to find out how many files your site runs at a particular time. Reduce the number of HTTP requests will help you to improve page load time. Look at your files, see if any are unnecessary and delete it.
It is the best idea to get reduce the size of your graphic files without sacrificing quality. The smaller your files, faster they load. Pages with a lot of images and other content having size over 100KB make the site bulky and slow to download. You can improve page loading time by reducing the file size through compression. You can use GID network for compressing your images.
When you open a website, the components on the website you opened are saved on your hard drive in temporary storage. It means that next time when you visit the website, your browser can load the page without having to send another HTTP request server.
If your files are smaller, then they will increase your website loading speed. Compressing files is the easiest way to website speed optimization. Gzip is the file format and software application which essentially locates strings of similar code in your text file then temporarily replaces them to makes the files smaller. It works well with CSS and whitespace. If your website doesn’t enable Gzip, then you can use checkgzipcompression.com.
Lazy loading, also known as on-demand loading, is a technique used for optimizing online content. Rather than loading the entire page of your website in one go, it loads just the required sections and delays the remaining content until it is required by the user. The technique reduces the time consumption and memory usage, thereby allowing the required images to load faster.
Not only the technique helps to increase loading speed of website and improve the website’s performance, but also ensure enhanced user experience.
Most of the website owners choose the cheapest option for hosting. You need to upgrade once you start getting traffic on the website. When looking for hosting, there are three different options: shared hosting, VPS hosting and dedicated server. Shared hosting is the cheapest one and is fine for low-traffic sites. It shares the server with other hosts.
VPS hosting also shares the server, but you have your dedicated parts of the server’s resources. It prevents your site from everyone else on your server without the cost needed for dedicated hosting. In dedicated hosting, you don’t share the resources with anyone else, and you are responsible for all handling. You have much more space and much work to do with configuration and setup. It is the most expensive hosting.
Improving page load time is a challenging task, but it has a positive impact on overall website performance. Take some time to identify your site’s speed test results and try to identify where it lacks. Then you will be able to point out which strategy you need to implement in order to optimize your website speed to the desired level.