What is UI/UX Design?
UX design stands for User Experience design where the development in the product is made by keeping in mind the user experience related to the product, its company, and its services. User experience generally encompasses whatever is the interaction between the active customer and the company. UX is not about visuals, unlike UI. It is more about generating ideas and solving the problem.
UI design is the User Interface design that mainly looks forward to making the user interaction with the product an easy task through aesthetics i.e. icons, buttons, color schemes, etc.
Difference between UI/UX designs
For a product, the UI/UX designs move together, but the role of both are different. The UX design mainly works as the mainframe of any product, once the mainframe of the product is complete; the developer then pays attention to its look and interaction modes. This is where UI finds its major role. Moreover, UX design is more related to identifying the problems and rectifying it in the design UI is more bound towards its communication with the user. Amongst both, the UX design followed by the UI design. Last but not least the application of the UX approach is independent of the type of product, however, the UI approach is mainly restricted to digital products.
Do UI/UX designs impact business?
The Answer is YES. If any product or the services are very well designed and are user-friendly with impressive improving the user experience and ultimately resulting in customer satisfaction, then there are maximum chances of a large number of visits for that product, hence it aims at bringing more traffic which leads to more business generation. In a customer-oriented market, client satisfaction plays a major role in client acquisition. There are various reasons how the business gets impacted by UI/UX designs:
- 1. A good UI/UX design keeps the product engaged among customers
- 2. It makes the user experience better, thus tends to increase the customer base
- 3. It helps in offering consistency to the business
- 4. A better UI/UX design brings more traffic and helps in client acquisition
- 5. Impressive UI/UX design makes the product reachable and builds brand recognition
UI/UX designs go hand-in-hand with business
Any product development is successful if the product developed is easy to operate or use, for the same the UX has to be designed similarly. But just a better UX design cannot solve the purpose if the user cannot interact with the product comfortably. And in case a product has nice aesthetics and not a good product otherwise, then also it does not provide a satisfactory usage. Thus the presence of both UI/UX is necessary for a successful product.
For any product that has a digital presence, UI and UX both play an important role. A good UI/UX design is the one that offers value and helps you build potential customers thus increasing business revenue and it also does not let users think much rather come straight leading to brand building.