Google has officially launched a redesigned form of the Search Console Insights report, and it is quite a game changer to content creators, bloggers, SEO masters as well as owners of websites.
At Webdesign Discovery, we think design without performance is like a house that has no windows and doors, and that is the reason we are thrilled with our practical review of such a strong new feature. Reposition yourself as an SEO professional, or a small business owner who wants to gain more presence online, and the new Google Search Console Insights feature is meant to provide you a ready-to-take-action data, without becoming a data scientist.
The new Insights report replaces the older standalone search console insights beta experience and is now fully integrated into the main Google Search Console interface. It is not merely an improvement as far as the UI is concerned; it is also associated with integrating further with the already existing Google tools as far as SEO is concerned, leading to a holistic and seamless experience of working to the user.
Such a step is an extension of how Google is working towards making the process of SEO reporting accounts more accessible and informative even with individuals, who are not technical.
Here’s what stood out to us at Webdesign Discovery after testing the latest release of Google Search Console Insights:
Now, you can instantly view the total clicks and impressions on your site of Google Search, as well as the increase or decrease of these metrics relative to the previous time. This is perfect for monitoring trends in traffic and detecting early signs of performance drops — a must-have for any website performance tracking toolkit.
💡 Tip: Use this feature to identify any SEO drops before they impact your rankings.
Insights report also points at which of your pages is receiving the highest number of clicks, and even more perfect, Insights report identifies those that are increasing or decreasing. This can assist content teams in establishing fast what is connecting with their audience and to make remedial decisions to those pages that are not performing properly.
At Webdesign Discovery, we used this to flag a few older blogs that were declining in traffic and planned updates to make them more relevant.
Another excellent addition is the ability to view top search queries leading users to your site. Even better — you can now identify trending up queries (great for new content opportunities) and trending down queries that may need attention.
This makes keyword research much easier and enables data-driven content planning directly within the tool.
One of the more motivational features is the updated “Achievements” section. Google continues its tradition of celebrating your wins — such as reaching new click milestones within 28 days.
You’ll receive email notifications when you hit a new milestone, and a dedicated sidebar link will soon make all your past achievements accessible in one place. It’s a small but effective touch to keep users engaged and motivated.
The biggest improvement in our opinion? Seamless integration with the Performance Report inside Search Console. Rather than jumping between tools or tabs, all your performance data is now centralized, giving you a more streamlined SEO workflow.
🎯 Whether you’re a blogger checking weekly trends or an SEO manager tracking thousands of URLs, this upgrade saves time and simplifies decision-making.
For many small businesses and content teams, traditional analytics tools like Google Analytics or even older Search Console reports can be overwhelming. With the new Insights report, Google focuses on clarity, making it easier to:
If you’ve ever struggled with making sense of click-through rates, impressions, or keyword rankings, Search Console Insights simplifies all of that into bite-sized, visual data cards.
At Webdesign Discovery, we are always interested in finding the best avenue of making our clients overcome actionable SEO. The new Google Search Console Insights report is literally what it says on the tin, a clean, intelligent, and simple to understand SEO companion.
We highly recommend site owners take advantage of this update, especially if you:
Google started rolling out the new report in late June 2025, and it will gradually be rolled out to all users over the next weeks. You might start seeing it, but If you still can not see this feature in your Search Console, don’t worry — it’s coming soon.
Once available, you’ll find the new “Insights” option directly inside the main Search Console navigation.
Google started a phased release of the new report at the end of June 2025, and it will be gradually introduced to all users during the next weeks. Just some of you may already see this feature and If you do not see it yet in your Search Console, do not worry – this feature will come soon.
As soon as it becomes accessible, you will discover the new “Insights” option straight within the main Search Console navigation.
The new Search Console Insights report is proof that SEO reporting doesn’t have to be complex. With improved clarity, real-time updates, and smart content recommendations, it’s now easier than ever to optimize your website performance and grow your organic reach.
👉 If you need help analyzing your site’s performance or planning a new content strategy based on these insights, feel free to reach out to Webdesign Discovery — your trusted partner in smart, performance-driven web design and SEO.
Find answers to common questions about Google Search Console’s new Insights feature
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