YouTube- the most-visited website globally, is a must-visit spot for marketers and content providers trying to expand their reach.
When it comes to search engine optimization, it’s only natural to start with Google, given that it dominates 65 percent of all internet searches. However, what about the rest of the search engines? What about SEO on YouTube?
While you might think of YouTube like a social networking site rather than a search engine, it does have search engine capabilities. You can get more views and reach a larger audience by using the tools provided for video optimization for search. You can even get your Youtube clips to rank higher in Google searches if you do it correctly. Here’s how you can accomplish this.
Creating the right content for your Youtube clips
Your content must be specifically targeted to position well on YouTube and Google searches. Users on YouTube are looking for videos that are:
- DIY or product reviews- the most searched content accounted as valuable.
- Videos of cats, for example, are entertaining.
- News snippets, on the other hand, are informative.
YouTubers are primarily interested in learning new skills, solving issues, or being entertained. As a result, a product ad on this network is unlikely to succeed.
Let’s look at a Google search for “artificial intelligence.” You’ll discover a YouTube tutorial on applying artificial intelligence near the top of the search results. When you go to Google’s “video” tab, you’ll see that most of the videos are “how-to” videos.
Consider video length
When positioning videos at the top of users’ feeds, YouTube considers various “popularity” factors. These elements include:
- Views \sComments \sLikes
- Shares on social media
- The amount of time that consumers spend viewing
While an intelligent marketing campaign and compelling calls-to-action can influence views, comments, and shares, there is more you can do to influence the amount of time consumers spend watching your videos.
The solution is simple: limit the length of your videos. This, combined with engaging material that encourages viewers to watch the entire clip, can help you rank Youtube videos higher. However, keep in mind that prolonging the video beyond what is required will just tire your audience, making them leave midway.
In your Youtube SEO approach: Pay attention to naming nomenclature.
Youtube and Google can’t tell what your content is about merely by looking at the video file at this time. You’ll need to add textual hints to help folks connect your video to the relevant keywords they’re looking for.
The first step in Youtube SEO is to make certain that your video file is appropriately labeled. For instance, a name like Clip_123 will not help YouTube place your video in the right search results.
Make the Most of Your Description
You have the option of adding a short description to your YouTube video when you post it. This isn’t only a place to include a call to action.
YouTube, as previously said, cannot hear or see what your video is about. It gets its search information from the video’s tags and text. That means your YouTube SEO depends on your description. Search engine optimization for YouTube videos is similar to search engine optimization for any other content type. You can expect to go a long way with a good keyword strategy, strategic marketing, and natural link building.